William Hill has extended its sponsorship of the Scottish Cup for a further two years.
The betting firm and the Scottish Football Association announced the seven-figure deal, which sees the relationship continue until 2016, ahead of Sunday's final between Hibernian and Celtic. The existing partnership had a year to run.
SFA chief executive Stewart Regan said: "We have been absolutely delighted with the partnership with William Hill and especially pleased that they have today reaffirmed their commitment to Scottish football by extending their contract as title sponsor of the Scottish Cup.
"In a tough economic climate for Scottish football, it is reassuring that one of the United Kingdom's most established brand names have demonstrated that they are passionate and imaginative supporter and champion of our game."
Celtic and Hibs both reached the final following 4-3 extra-time wins, the Glasgow side edging a rollercoaster affair with Dundee United after Pat Fenlon's men had come back from three down against Falkirk.
Kristof Fahy, chief marketing officer at William Hill, said: "Above all it's the passionate support of fans in Scotland that continues to attract our sponsorship.
"That passion is intense and William Hill wants to be part of that.
"The value we get from the Scottish Cup is incredible. As you have seen from the semi-finals and hopefully the final, you never know which way the games are going to go."
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