Andy Murray has unveiled his new personal logo, which he will display for the first time at the Australian Open next week.
The design will feature on Murray's on-court bag and training T-shirts in Melbourne.
The world number six hired Aesop Agency to come up with the logo, which combines his initials with the number 77.
Murray became the first British man in 77 years to win the Wimbledon singles title in 2013, and it is the name of the management company he set up following his second grand slam victory.
The launch of the logo follows Murray's switch of clothing sponsor from adidas to Under Armour.
Dan Calderwood, design director at Aesop, said: "We wanted to create a modern mark that captures Andy's energy and spirit whilst subtly referencing his affinity with the number 77.
"It's simple and striking, with heraldic cues that echo his dominance on the court."
Murray follows in the footsteps of a number of players, most famously Roger Federer, whose RF logo is ubiquitous at tennis events.
Meanwhile, it was announced on Thursday that Murray will join Federer and world number one Novak Djokovic at next month's Dubai Duty Free Tennis Championships.
The Scot lost to Federer in the final in 2012 on his most recent appearance at the tournament, which begins on February 23.
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