CELTIC have signed what they believe is the most lucrative kit sponsorship deal in Scottish sport history with adidas.
The five year deal, estimated to be worth in the region of £30m to the Parkhead club over a five year period, will see adidas become the official kit supplier to the men’s and women’s squads.
The German company, the largest sportswear manufacturer in the world, will create and manufacture first team kit, training wear and supporters’ replica kits.
Celtic chief executive Peter Lawwell said: “We are delighted to enter this new, long-term partnership with adidas, one of the world’s leading sports brands. We warmly welcome adidas to the Celtic Family and look forward to an exciting and successful partnership.
“We know through our discussions with adidas that they, as a prestige brand, were eager to be associated with a club of Celtic’s stature and proud history - to be connected to the passion and commitment of our supporters and to Celtic’s wider vision and values.
“Likewise, everyone at Celtic is delighted to be partnering with one of the dominant names in sportswear manufacturing, an organisation which represents quality and excellence.
“This is a hugely significant new partnership for Celtic and our supporters and allows us to look to the future with confidence. To be able to create this fantastic new relationship demonstrates the strength and stability of the Club and the power of our enduring story.
“I would like to congratulate everyone at Celtic and adidas who have worked to deliver this fantastic new partnership between two of the world’s great sporting institutions, in particular, our commercial director Adrian Filby."
An adidas spokesman said: “Celtic’s successful football history and future ambition make us hugely excited to be working together to create a new chapter with one of the most famous football clubs in the world.
"We are obsessed with helping athletes improve their game, life and world and as such we look forward to supporting Celtic’s players on the pitch as they continue to create new levels of success, and we are confident their legendary fanbase will love our designs.”
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