Glasgow Warriors will again raise funds for the Glasgow Children’s Hospital Charity this season, with the aim of reaching at least £25,000.

The campaign has been named ‘Fighting For Our Families’, and like last year the focal point will be a ‘Plaster It Purple’ match in which supporters are asked to wear purple clothes while the players will sport purple laces. This season’s game will be the Scotstoun fixture against the Sharks on Friday 19 April.

The difference this year, however, is that there will be more fund-raising activities throughout the URC season, starting on 1 October when Warriors staff will take part in the Great Scottish Run half-marathon and 10k. Last season the club raised £21,000 over the course of Plaster It Purple week, so the aim this time round is to surpass that figure.

The Warriors’ managing director, Al Kellock, explained the aim of the campaign: “2022/23 was the first year that we set a target that we wanted to raise as part of our fund-raising around Plaster It Purple,” he said. “We were delighted by the response to that, from the buy-in from supporters, colleagues, and partners, and raising the £21,000.

“Since then, the off-field team here at the club have been determined to step up our fund-raising efforts, and various ideas and concepts are starting to come to life and are being considered for later in the season. This is our culture in action: players, staff, partners working together for the good of our community, to improve the lives of people in our city.

“Over £25,000 is our target, but the more we can raise for the Children’s Hospital the better, so we’re inviting the Warrior Nation to join us on this journey throughout the season.”

Glasgow Children’s Hospital Charity cares for children being treated in hospital in the West of Scotland, from their base at the Queen Elizabeth University Hospital.

The charity raises funds to help those who tirelessly care for and nurture young lives at their most vulnerable; to invest in equipment, research and the continued improvement of facilities and services for children and families in hospital.