Hamilton Academical fans who have been boycotting Broadwood this season have been urged to take advantage of a “pay-as-you-can” bus to the stadium and buy half-season tickets while the new owners deal with “legacy issues”.
Accies supporters were furious back in April when it was announced the South Lanarkshire club would be leaving New Douglas Park and moving 15 miles away to Cumbernauld following a row over their lease.
But the Morley Sports Management Group (MSM) completed a takeover of the stricken William Hill League 1 outfit – they have been docked six points for breaching a transfer embargo, are in second bottom spot in the third tier table and are still facing the threat of administration – earlier this month.
The Accies Supporters Association (ASA) are keen for fans to get behind Hamilton in the remaining games of the 2025/26 campaign and are laying on a subsidised bus to Broadwood, starting with the league match against Cove Rangers on Saturday.
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“We want to help the new regime as much as possible so we're going to be subsidising a supporters bus from Hamilton for the nine remaining home games at Broadwood,” said ASA treasurer Colin Hamilton.
“It's nearly full for Saturday at the moment and we've still a few days to go. It's on a pay-as-you-can basis to make it as easy for the fans as possible. We will pick up any shortfall. We've got funds available.
“We've got positive people running the club now and they are trying to sort out their legacy issues. Obviously, we all, including the new owners, want to get back to Hamilton. But it is too soon for that to happen.
“I think there will be a section of people who will come back to Broadwood now. It'll be interesting to see exactly what the numbers are on Saturday, but I think they will be much better than they were before Christmas.”
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Hamilton added, “We know the new owners are working away in the background to sort the situation out. We're putting our trust in these guys. We're leaving matters behind the scenes to be dealt with by them. There's nothing we can do to influence anything.
“But the club very quickly issued an offer to the fans for nine match half-season tickets and we're promoting that. The sales are going quite well I believe. We want to show that we’re behind it. We know the money's going to a proper place, to the proper people.
“I think it will make a difference to the team if more people come to Broadwood. The feedback I got from the game at the weekend up at Peterhead was that the players were so appreciative of the 150 or so fans who travelled up to Balmoor and shouted them on.
“The management team and the football club came out and said they were grateful. We're trying to promote a new thought process - get behind the team no matter what the result is. That will continue.”
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