Andrew Cavenagh has explained the reasoning behind the increased pricing of Rangers season tickets.
Season tickets for the 2026/27 season will be increased by 6.5 per cent, other than juvenile tickets, which will remain at the same price point.
Announcing the change as part of a wide-ranging club update, chairman Cavenagh explained revenue from ticket prices and increases in particular are not taken for granted, instead citing the increasing costs throughout football as the main factor behind the change.
The US entrepreneur revealed the costs to run the club have all risen faster than the overall rate of inflation, and that revenue must rise, including through ticket sales, to allow the club to continue operating at a high level and not decrease the money being spent.
Cavenagh said in a statement: "In football, the level of resources committed to the squad is directly linked to the quality on the pitch. If we want to continue to improve on the pitch, we need to increase the total amount of resources of the club while also shifting as many of those resources to the men’s first team as possible.
"We are raising season ticket prices by 6.5% (except juvenile tickets, which will be kept at the same price).
"We do not take ticket prices and increases for granted. We recognise the exceptional commitment supporters make to the club in the form of ticket purchases.
"The costs to run the club - player wages, agents’ fees, security, food and beverage - are all rising faster than the overall rate of inflation.
"We either need the club’s revenues to keep pace, or we need to decrease the money spent on the squad. We don’t believe this is the time to decrease the player and football budget; in fact, we think the opposite. "
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However, Cavenagh also explained that financial backing is not solely being put on supporters reaching into their pockets for increased season ticket prices.
As well as the 6.5 per cent rise in season tickets, £16m is being raised through a new share issue in order to support "player acquisitions and other clubs needs".
He added: "We are not asking supporters to do all the heavy lifting. We are raising £16m of additional capital through a new share issue, effective immediately.
"The capital will be used to support player acquisitions and other club needs. This increases the total capital invested in the club to £36m in the last year.
"Increasing the revenue and capital is only part of the path to allocating more resources to the men’s first team. If we are going to ask supporters to pay more for tickets, we have an obligation to spend those funds wisely.
"We have the shrunk the size and cost of the executive team. We are systematically reviewing every part of the club, looking for ways to be more efficient, thus enabling a greater share of the resources to go to the men’s first team. "
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